What is Firebase Analytics, and How Can It Help You?

How does Firebase Analytics function, and what is it? What can you do with it? Your search has come to a conclusion.

Firebase Analytics

If you don't measure your app's activities as an app developer, you'll come to regret it later.

What is the reason for this?

It's as if someone starts stealing your shoes and then proceeds to steal all of your belongings, but you have no idea how it happened.

This is where data analytics can help.

If you install Firebase Analytics at home (in this case, your app), you may receive an alert if something goes missing.

It's also known as Google Analytics for Firebase developers or Google Analytics 360, which is a very costly solution.

How fantastic is that? That's correct.

Happy users can raise your rating on Google Play Store, remember the ASO science? Firebase Analytics can help you make your app better for end-users.

To put it another way, Firebase Analytics assists your mobile apps in measuring in-app activities such as:
  • Who are your customers?
  • What feature do they use the most?
  • How much money have you made?
Much more.

What is Firebase Analytics? (Skip If You Already Know)

Firebase Analytics is a Google-owned service that tries to evaluate your app's performance in order to help you make timely decisions and take your app to the next level.

As you may be aware, the market is flooded with analytics tools, but Google makes the best because its primary objective is to collect data in order to make money.

Because it was created by Google, it includes everything a developer needs to know as well as best practices for creating a better app.

It also allows you to log and report for free and indefinitely.

That's correct. Yes, you read that correctly. There are no quotas, no sampling, and no paid tiers to be concerned about.

What's the first step?

After installing the Firebase SDK in your app, Analytics will begin to provide information about your app.

Moreover, you get:
  • Locations they visit, age, and gender are all factors to consider.
  • Retention refers to how often people utilize your app.
  • The amount of time users spent on your app is referred to as engagement.
  • Average Revenue: The amount of money they spend on your app on average.
You can also log events specific to your app to gain more precise information about what your users are up to.

It might be anything from adding an item to the cart to events-based data.

What's the best part?

When a user completes an exercise in your fitness app, you may build your own unique event.

So, in addition to demographic data, you may use specific user characteristics to see how your users behave differently.

Consider the following scenario:

You have a music app and want to know which genres of music your classical music enthusiasts prefer to listen to.

The custom user's properties make it simple to acquire that kind of information.

Aside from measuring, Firebase Analytics also shows what's going on inside your app.

You can mix your behavioral reporting with it. It means knowing all there is to know about your users, including what they're doing using attribution reporting and which growth strategy is driving them to your app in the first place.

"Can't you just use Firebase Crashlytics?" you might wonder. Isn't that so? Read the article to discover how to utilize it.

So, if you want to discover which ad campaign is bringing in the most money-spending users.

Alternatively, they might share the app with their pals.

And your game's users have completed the last level and are looking forward to the next instalment.

All of this is possible using Firebase analytics.

One of the best aspects of Firebase analytics is the ability to create user groups, or audiences.

Do you want to target visitors in the United States who have visited your in-app store's clothes area, for example?

It's simple.

Only a few clicks on Firebase Console are required.

You may use Firebase notification to send notifications once your app has built up an audience.

You can also use Firebase remote config to change their in-app experience.

You can also use Google Ads to target them.

Not only that, but Firebase features are highly beneficial to developers.

You can confirm you're achieving the effect you expect by measuring the influence you're having with analytics.

You may also export all of your data to Google BigQuery, where you can use super-fast SQL searches to drill down into the data way you like.

Similarly, you can incorporate any other analytics data you're collecting.

How to Make the Most of Firebase Analytics

We'll include analytics into your app in this section.

1. Make a new Android Studio project or open an existing one.

To begin, start by creating a new Android Studio project or opening an existing one.

2. Add a Firebase project to the mix

  • On the top navbar, select Tools -> Firebase from the drop-down menu.
  • On the right side of the Android Studio, the Firebase helper is now open.
  • After that, go to analytics and log on analytics events.
  • Now select Connect to Firebase from the drop-down menu.
  • It will open a popup box where you may either create a new project or open an existing one. It's as simple as drinking a cup of coffee and then clicking "Connect to Firebase."
  • When your app is connected, select "add analytics to your app" from the drop-down menu.
  • Now click "Apply changes" to add dependencies to your programmed.
  • Continue to the following step, which is to build. Sync now by adding the following code to the dependencies section of the Gradle(app level) file.
implementation 'com.google.firebase:firebase-analytics:17.3.0'

Your app is now connected to Firebase, and analytics have been set up successfully.

Always try to upload the most up-to-date dependency.

Discover How to Use the Firebase Analytics Dashboard

  • Now launch your Firebase Project in the Console.
  • The Analytics Dashboard may be found on the left side of the navbar.
You can retrieve a number of events from the Firebase Analytics Dashboard to acquire further information.

A brief description of the features may be found here:
  • You can apply the filter to a specific app, platform, audience kind (paid or free), age, and so on.
  • Date: Data can be seen by date, such as daily, weekly, monthly, or any other precise day.
  • You may check information on active users, such as when they are online, and so on.
  • Daily user engagement: You can check how much time (screen time) users spend with your app on a daily basis.
  • Revenue tracking: This is where you may keep track of your earnings.
  • Users who have never had a crash: Here's where you can see if your app is stable. You can see when the programmed crashes on the devices of users.
  • Latest Release: It's vital to establish whether or not a new version of your programmed is stable before releasing it. Is this a transformation they welcome or one they despise? This is where you'll find the answers.
  • Acquisition: If you're working on a marketing campaign, this will come in handy. You can track how many users you get, for example.
  • Retention rate: On the dashboard, you have a retention rate card. It allows you to see how well your app's users are performing.
  • It will provide you information about your location, interests, gadgets, demographics, and so on.
  • Platform breakdown: It will provide you with all fundamental and vital statistics about all platforms (web, android, and iOS), such as active users, engagement, and revenue, among other things.

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